PDF Ebook The Delta Project: Discovering New Sources of Profitability in a Networked Economy, by A. Hax, D. Wilde
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The Delta Project: Discovering New Sources of Profitability in a Networked Economy, by A. Hax, D. Wilde
PDF Ebook The Delta Project: Discovering New Sources of Profitability in a Networked Economy, by A. Hax, D. Wilde
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Emerging from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors and Unilever, The Delta Projec t provides a unique model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of 'bonding', 'complementors' and 'customer lock-in' this book provides a fundamental shift in the way we think about competitive positioning.
- Sales Rank: #1308070 in Books
- Published on: 2001-09-14
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .69" w x 5.50" l, 1.29 pounds
- Binding: Hardcover
- 278 pages
From Publishers Weekly
MIT professor Hax and consultant Wilde aim to show how to squeeze more profits and greater efficiency out of an organization. Building off the work of Michael Porter, C.K. Prahalad and Gary Hamel, they argue that the best way to gain competitive advantage is to bond with customers rather than to beat out the opposition. While they sketch out useful approaches, most management theory readers will recognize their approach as only an incremental advance in conventional wisdom.
Copyright 2001 Cahners Business Information, Inc.
From Booklist
Hax is a professor at MIT's Sloan School of Management and a consultant at Dean & Company, a strategy consulting and investing firm founded and headed by Wilde. From their work with clients, the pair has concluded that today's new forms of networks (digital, physical, and economic) have made existing frameworks for business strategy outmoded. Previous strategic models have focused on rivalry; the Delta model conceived by Hax and Wilde is based on bonding, as companies forge new relationships with customers, suppliers, competitors, substitutes, and complementors. The authors describe competition based upon product, customer, and system economics--the three distinct strategic options of the Delta model's "Triangle." They contrast these options with those afforded by earlier models and detail the eight ways for implementing them. They show how Motorola is using the Delta model as "the driving intellectual force behind [its] strategic repositioning," identify three separate "Adaptive Processes" for linking execution with strategy, and analyze the Internet industry using the Delta model. David Rouse
Copyright © American Library Association. All rights reserved
Review
'For a layman - I am really a layman in this area - I find this thoroughly fascinating.' - Franco Modigliani, Institute Professor Emeritus, Sloan School of Management, Massachusetts Institute of Technology; winner of Nobel Prize in Economic Sciences, 1985
'There has never been a better time for rethinking how one does strategic thinking and we fortunately have Hax and Wilde to chart the way - to take us on a voyage of exploration.' - Lester Thurow, from Prologue, Jerome and Dorothy Lemelson Professor of Management and Economics, Sloan School of Management, MIT
'The ability to build strategic clarity and define the practical business action shines through in The Delta Project.' - Niall FitzGerald, Chairman, Unilever plc
'The work by the authors in strategy development has been a 'must read' for me for many years and an invaluable resource to every organization I have been associated with...With the technology evolutions of the last five years, this new work has taken on more importance to insure that a business strategy is relevant to the times.' - Hector Ruiz, President and CEO, Advanced Micro Devices
'I had the opportunity to see the Delta Model deployed in several of my operations with lasting positive impact. In a world where economics of aggregation and disaggregation are drastically changing, understanding these system economics can lead to totally new business models.' - Gerhard Schulmeyer, President and CEO, Siemens Corporation
'There is a lot of original thinking in this book, thinking that we have applied in our investment practice with excellent results. The insights into customer bonding have enriched the way we evaluate a company's position and prospects, and are now a central part of our evaluative and strategic vocabulary. In several cases the Delta framework has directly led to decisions that have meaningfully improved our returns.' - Robert Lindsay, CEO, Bessemer Securities
Most helpful customer reviews
1 of 2 people found the following review helpful.
the delta project
By Craig E. Dias
A must read if you are looking for retooling the way you look at running your business. Very well written with great charts and graphs. Very well researched and articulated.
8 of 11 people found the following review helpful.
Concise visualization of strategy in the netwoked world.
By Michael Wm. Denis
The result of several years of analysis and contribution from some of the world's leading CEOs (in addition to Hax and Wilde), the Delta Project very succinctly creates a visual representation for strategy development that is both descriptive and normative. It explains the "Bonding" principle as a primary strategic force in both SRM (Supplier Relationship Management - including complementors) and CRM (Customer Relationship Management). It shows strategy as a spectrum from "Best Product" to "Total Customer Solution" to "System Lock-In" and the multiple paths and various methods to achieve each end point.
This book explains the need for process design from the start (e.g. Six Sigma), management by measurement, the failure of averages (a mean without a STD DEV is a meaningless number), and the difference in High Level and Granular metrics (what my Firm would call Critical Success Factors vs. Key Performance Indicators).
Most importantly, it drives home the most critical aspect of a winning corporate/industry/market strategy - operationalization, "Execution is NOT the problem, aligning execution to Strategy is!" I see this every day in my own client consulting. This is not a MBA textbook it is a practical, quick and succinct read.
6 of 11 people found the following review helpful.
An analysis that holds up to changing markets
By A Customer
Wilde and Hax show clearly how companies can reach sustainable rather than fleeting advantage, and they do so with a framework that is applicable across industries.
Most tellingly, their model holds up well to describe the fate of Internet and technology companies after the bubble has burst, even though the book was written when the boom was in full swing. Applied in today's context their work successfully explains why eBay has remained strong while companies that merely built a customer list with nothing other than a first to market (or "best product") strategy have struggled.
The authors set their book apart from most business texts through the broad applicability of their model and the ability to interpret current events rather than merely past ones.
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